The singer and songwriter of African pop music known as Steven C has released his latest official single, “Amaka,” feat. Speedy. The track has been proudly published on the Cytoch Media independent record label without the involvement of the corporate music industry. Exotic, uplifting, danceable and keyed for radio play around the world, “Amaka” is a track DJs and music fans alike can get behind.
“Amaka” means 'good' in the Igbo language of southeastern Nigeria, but Steven C's song revolves around more romantic themes than one might think.
“The back-story of 'Amaka' is one of
wanting something you can’t have, though you are willing to do
anything to get it,” writes Steven C. “He sees a beautiful girl
who, at first glance, they have a connection he cannot get out of his
head. He later gets her by doing everything in his power.”
This tenacity is indicative of Steven
C's character both as a performer and as a regular person. Born into
a forward-thinking, polygamous family, he bettered himself by
studying electrical engineering at Dorben Polytechnic at Abuja in
Nigeria's Federal Capital Territory.
Also helping to make “Amaka” one of
the most important music exports from Africa in 2017 are the hip hop
talents of Speedy. Having been invited to the sound studio for a
listening session by Steven C's manager, Mr. Charles Enemchukwa,
Speedy jumped at the chance to be included.
“[Speedy] was so impressed, he said
he would not mind being featured,” writes Steven C. “I was
absolutely mindblown that he had agreed, as he has been in the
industry for a long time and is a huge artist.”
Steven C's music career began in the
church choir, which found him being elected choirmaster before long.
He founded a singing group called Team Age but was left unfulfilled.
With little more than the blessing of his mother, Steven C decided to
move to South Africa in 2014 to pursue his dream as a music artist.
He was signed to Cytoch Media in 2016. “Amaka” is his most
prominent official release to date.
“Amaka” by Steven C feat. Speedy
from Cytoch Media is available online worldwide from over 700 quality
digital retailers now.
-S. McCauley
Lead Press Release Writer
www.MondoTunes.com
“Amaka” by Steven C feat.
Speedy –
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