The performers and producers of hip hop
known as Southern Music Group have released their debut LP album,
“This Is What We Stand On.” The LP has been proudly published on
the Southern Music Group independent label without the direction of
the corporate music industry. Bringing 12 original SMG tracks for an
approximate total listening time of over 40 minutes, “This Is What
We Stand On” is evidence that these hip hop titans from Texas are a
crew deserving of attention.
Austin's Southern Music Group cite as
main artistic influences Trae the Truth, Lil Flip, ESG, Lil Kee Kee,
Hawk, Dj Screw, and Z-Ro. Their own sound is pure rap music
unadulterated by flashy effects and invasive melody lines, drawing
power from the urban poetry of SMG themselves: LV da Boss, Texas
Terror, and Young RnB.
“This Is What We Stand On” manages
to have a unique Southern texture and character without having much
in common with the “dirty south” sound. It's smart, it's direct,
it's aggressive without being obnoxious, and each track pulls at the
listener and doesn't let go. Fans of witty lines, clever rhymes and
that old-school boom bap
should definitely apply.
Asked to comment on
the themes of their debut record, Southern Music Group write, “Stay
real to what you say. Stay true to who you are and not for someone
else's cause or purpose.”
This principle
grounds “This Is What We Stand On” with a foundation of respect
for their fans and for the art form. It's a true communication that
comes clearly through in their lyrics and delivery of each track.
“Too
many artists rap or sing wanna-be fantasy,” SMG write. “They sell
out to dreams and fame. We keep it real where everyone who listens
and follows SMG can relate.”
The result is a hip
hop record that's more legitimate as artistic social interaction than
the typical amateur rap single. Fans of hip hop have much to look
forward to in “This Is What We Stand On” by Southern Music Group.
Get in early, rap fans.
-S. McCauley
Lead Press Release Writer
“This
Is What We Stand On” by Southern Music Group
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