The rapper and producer known as Dean
Loc BKA King ArkLaTex has released his latest LP album, “The New
Board Room.” The album contains 12 original tracks for an
approximate total listening time of 45 minutes. Like the rest of Dean
Loc's repertoire, it has been proudly published on the NLECO New
Levels Entertainment Company LLC independent record label without the
direction of the corporate music industry. Real, gritty, and mixing
the old-school '90s gangsta sound with modern style and production,
“The New Board Room” showcases Dean Loc as one of the heaviest
hitters in the indie hip-hop scene today.
Houston, TX's Dean Loc cites as main
artistic influences Easy E, C-BO, Ratchet Pat, Guitar Lucci, Twista,
Busta Rymes, Micheal Jackson, Tupac Shakur, UGK, Ghetto Boys, Fat
Pat, Lil KeKe, Slim Thug, Pall Wall, 2Chains, Big Krit, Big Sean,
Drake, Jamie Fox, Jay Z, Lil Jon, DJ Kaled, Rick Ross, and Mahalia
Jackson.
As might be inferred from this list of
legends, his own sound stands on urban poetry first and a rat-a-tat
rhythm second, rounding out his tracks with simple melody hooks that
don't get in his way. Hip hop fans with a taste for unadulterated rap
are likely to find much to appreciate in “The New Board Room”
from Dean Loc.
In addition to the talents of Dean Loc,
himself, “The New Board Room” also features the skills of Ratchet
Pat, Guitar Lucci, the P.C.P. (Paper Chasing Playas), Jeremy Blane,
Sly J, Jessie Mae Williams, and Da Twins Jayden and Jordan.
Asked to comment on the themes of his
new LP, Dean Loc says, “Since I'm from the country and the streets,
I have always been a hit maker for all ages. My main goal is to give
you hot fire in every song. I focus on life, money, enjoyment,
business, politics, and of course, music to uplift the soul.”
A representative from the NLECO New
Levels Ent. label writes that “Longevity is highly respected as the
primary goal for all artists here at NLECO™. This is the unique
sound that is hard to find that we have right under our noses due to
the sea of industry norms. With relationships fostered in the UK and
over 40 countries on all seven continents, NLECO™ is featured in
over 20 million Billboard Magazine ads. We are clear for launch right
out the front yard to NASA better known as H-Town.”
“The New Board Room” by Dean Loc
from NLECO New Levels Ent. Co. is available online worldwide from
over 600 quality digital music retailers now.
-S. McCauley
Lead Press Release Writer
“The New Board Room” by
Dean Loc –
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