The hip-hop performer
known as Carat has released his latest official full-length album,
“Eternity.” The LP album contains 13 original Carat tracks for an
approximate total listening time of 45 minutes. It has been proudly
published as an independent release without the involvement of the
corporate music industry. Packed with gritty, aggressive urban
poetry, “Eternity” showcases Carat as one of the most uniquely
memorable hip-hop artists of the year so far and promises that he has
plenty more where that came from.
Las Vegas's Carat cites as
main artistic influences J. Cole, Joey Bada$$, Boogie, Nas, and Tupac
Shakur. Notably, the rapper also cites himself, Carat, among his
influences, a sign of the individualistic streak which runs
throughout his new LP.
Carat's own sound takes
elements from each of these and proves without doubt that the LV rap
underground has a character all its own. This is ironic because the
rapper himself calls his local scene “washed up” in Track 6.
Listeners of “Eternity” will beg to differ, no doubt, with
Carat's performance on the record standing as evidence to the
contrary.
With an emphasis on
autobiography, direct and deliberate songwriting, and line after line
of lyrical gymnastics, “Eternity” by Carat has a little something
for every hip-hop fan both at home and abroad.
Asked to describe the
overall meaning of “Eternity,” Carat writes, “That I'm a
chaotic, creative, loving person who wants nothing more but the world
to come to its senses.”
This colorful creativity, unpredictability, and legitimate compassion for people at large can be heard in both Carat's word choice and delivery. Having heard the record, listeners can tell it's not egotism, but rather a true appreciation for the art of rhythm and rhyme when Carat says:
This colorful creativity, unpredictability, and legitimate compassion for people at large can be heard in both Carat's word choice and delivery. Having heard the record, listeners can tell it's not egotism, but rather a true appreciation for the art of rhythm and rhyme when Carat says:
“There is so much
emotion in this album it's indescribable. It's an angry, inspiring,
frustrating album. Yet so beautifully pieced.”
Carat has been headlining
shows since 2016. His debut official music video, “Clout,”
received fan and critical acclaim in 2017, solidifying his place at
the top of the LV underground scene. His second video appeared in May
2018, one single from “Eternity,” “F-ck That” (link provided
below). This was followed by “Deceit,” “True Colors” and
“Time Out,” each of which added to his growing fan base. When he
surprised his fans on Instagram 3 February 2019 with the release of
“Eternity,” the record hit approximately a thousand Spotify
listens within 24 hours.
Carat still lives in the hood.
“On my momma,” he writes.
Carat still lives in the hood.
“On my momma,” he writes.
“Eternity” by
Carat is available from over 600 quality digital music stores online
worldwide now. Get in early, hip hop fans. Very early.
-S. McCauley
Lead Press Release Writer
“Eternity”
by Carat –
“F-ck That”
Official Video –
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