Thursday, January 1, 2015

Sterlen Roberts releases debut LP 'Alivenwell'

The producer, rapper and songwriter of hip hop known as Sterlen Roberts has released his debut LP record, “Alivenwell.” The album comprises 17 original tracks for an approximate total listening time of over one full hour. It has been proudly published on the Oakland to Paris Music Group independent record label entirely without the involvement of the corporate music industry. With razor-sharp lines and rhymes, endless amounts of bass and groove, and a slick studio production to rival that of the most popular hip-hop records of all time, “Alivenwell” by Sterlen Roberts is sure to be the most significant release of Q1 for 2015.

In addition to the skills of Sterlen Roberts himself, the LP also features the talents of Kara Hesse, Ab Fifi, Taylor Conti, Reno Jr. and Ron, Strict, Adrian Battle, Chris Aaron Smith, Mack C, Mike Jeffries, Lyrica Anderson, Rob Porter, Mr. Fabb, and San Quinn. Roberts has cited as main artistic influences such legends as Stevie Wonder and Prince, but is more often compared to Drake, Big Sean, and J Cole. He has infused this new record with plenty of R-'n'-B and gospel flavor.

Notable songs from Sterlen Roberts' “Alivenwell” include “Before I Start,” a hip-hop track with a uniquely gospel flavor and a powerful message, “Bottles On Me,” a rap song with jazz-inspired vocals, “Twerkabop,” which showcases a new hip-hop craze called 'bopping,' and the early popular single, “30 Min.”

While the album sounds like the result of an enormous musical collaboration, the truth is that “Alivenwell” is a solo record programed, written, performed and produced by Sterlen Roberts, himself.

Roberts' label, Oakland to Paris MG, says of their artist, “We have never seen an artist like Sterlen. He is so talented, it's almost as if he can do anything. He can perform – amazing piano player – rap, produce, write, he can even direct his own music videos; he is that creative and gifted. There is no doubt in my mind that with our team and his talent, OTP Music Group and Sterlen Roberts will be a force to be reckoned with.”

Sterlen Roberts' official bio describes him as born in the city of Oakland, CA, raised in a Pentecostal household where church played an important role. “This is evident in the strains of gospel that erupt in the production he creates, staying true to his roots,” the bio runs. “While still in high school Sterlen dedicated himself to the 8x12 room where he honed his prowess as an intellectual entrepreneur, not just an artist who has others create for him.”

“Alivenwell” by Sterlen Roberts is available online worldwide beginning 6 January 2015. Hip-hop, R-'n'-B and pop music fans should get in early.

-S. McCauley
Lead Press Release Writer

Alivenwell” by Sterlen Roberts –

Website - (currently in development)

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