Popular electro-pop musician Vaughty
has released his newest single, “Once Is Not Enough.” Like
the rest of Vaughty's catalogue, the single has been published on the
Aggro Monkey Records indie music label. A high-energy run through a
digital field of pulsing beats and airborne melodies, “Once Is Not
Enough” proves yet again that Vaughty is among the world's best
composers of digital dance music.
Fans
of Vaughty expect things from his new releases. This is because he
has been consistently dependable in several respects: 1.) Vaughty
singles have hooks which stay with the listener permanently – not
for hours, days or weeks, but permanently.
2.) Vaughty music has a character which persists throughout his
repertoire and develops from song to song. 3.) Vaughty music
transports dancers and listeners, taking them to emotionally palpable
realms he has either described or outright created.
“Once
Is Not Enough” contains all of the above and is a fine example of
what digital music lovers can expect from the artist. Coming out of
the gates like a phantom of the early '90s digital underground, it
quickly establishes the shadowy, urban overtones for which Vaughty
has become known. Sexy and entrancing, flying headlong into the
night, “Once Is Not Enough” is quite literally what it says.
England's Vaughty
has a small, dedicated base of fans who have been following him since
his first single, “Warm Inside,” appeared on digital shelves
around the world in 2013. In the two-and-a-half years since then,
this loyal cadre of listeners have haunted his official SoundCloud
page like barflys at a pub, playing his showcased music over and over
again.
Today
there are no more than nine Vaughty singles available for listening
there, four of which have been posted within the last eight weeks.
Yet these songs have been played circa 10,500
times on
SoundCloud alone.
That Vaughty has nearly doubled his online repertoire in the last two
months is perceived as a sign of something large on the horizon.
Indeed, the artist himself told fans on his official Facebook page in
July that a full-length Vaughty LP was in the works and might be
available as early as winter, 2015.
In any case, “Once Is Not Enough” is a treat for fans in itself,
especially coming as it does with his “Static Dissection Mix” and
a B-side, “It's Time (Von Mixer Remix),” for a total listening
time of about 20 minutes. This makes “Once...” more of an EP
release than a simple one-off, and it's enough to get Vaughty fans
plenty excited for more.
“Once
Is Not Enough” by Vaughty is available online at over 600 stores
worldwide. Get in early, fans of electro-pop and dance music
everywhere. Get in very, very early.
-S. McCauley
Lead Press Release Writer
“Once Is Not Enough” by Vaughty
–
Vaughty at SoundCloud –
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