The producer, singer and songwriter known as Desifx has released his new single, “Heer.” The single track has been proudly published on the Jatt Records independent music label entirely without the direction or support of the corporate music industry. It is currently the most prominent official release from Desifx and has been distributed to over 700 digital music stores globally. Upbeat, colorful and highly energetic, “Heer” stands as evidence that the Far East sound is alive and well all over the world in 2016.
Desifx, whose official Facebook page currently places him in London, UK, cites as main artistic influences several timeless favorites of the scene. These include grandfather of modern Punjabi music Surinder Shinda, the controversial and ill-fated Amar Singh Chamkila, and contemporary English star Panjabi MC. All of these have elements which have found their way into Desifx's own sound, yet his “Heer” remains a unique work all the same.
Asked to describe his new song, Desifx writes that “Heer” uses “Punjabi bhangra urban sounds based on 'Heer,' a Punjabi folk story with a kick of western influence.”
“Heer” is far from Desifx's first official release, however. He has scores of releases available online in many different music genres. His talents run the gamut of musical categories. This is to be expected of him, as he has been involved in London's own urban desi music scene since the age of 16. Not only that, but he is also the same Desifx who owned and operated London's No. One FM desi radio station of its time, DESI fm. He has described his childhood by saying he was “born and raised in west London in the heart of the UK urban desi music vibe, London's hub of bhangra.”
In addition to performances in England, Desifx has performed live at the MAMI, in India, in Canada, and in Holland.
“Heer” by Desifx is available online worldwide.
Lead Press Release Writer
“Heer” by Desifx –