The long-awaited debut LP album from
electronica artist Vaughty has finally arrived. Appropriately titled
“Love and Industry,” the electropop record sports 40 minutes of
Vaughty music almost entirely comprised of prominent singles, each
having fans all their own. It comes from the Aggro Monkey Records
independent music label. Shadowy, passionate, sharp as razors and
bringing the synth sound in ways not realized since bands like
Depeche Mode, New Order and Erasure, “Love and Industry” by
Vaughty is an honest-to-God reason to celebrate for fans of
electronic music everywhere.
Fans of Vaughty since his earliest hit
single, “Warm Inside,” have been anxiously waiting to hear what a
full-length “V” record might sound like for about three years.
While his fan base could be excused for simply wanting more of that
early Vaughty sound, the truth is that “Love and Industry” has
much more scope than this. Expect a steady influx of V's trademark
bass and backbeats bedecked with unstoppable synth melodies, yes.
Expect haunting chord progressions and irresistible hooks, yes. But
expect more.
Vaughty's dark and foreboding vocal
style appears in a variety of incarnations, including a pared-down
version of himself on “Cold” that is largely unaltered by
effects, resulting in one of his more intimate performances. The
record also contains a complete instrumental track, “Neon Views,”
which stands as proof that V doesn't need lyrics to make a moving and
evocative song. His natural talents as a composer of danceable
electronica and postmodern pop music speak for themselves. At 4:30
long, the listener is shocked to find the instrumental ended after
what feels like a mere moment spinning in time.
“Love and Industry” has lyrical
clout, too. His “One Way to Nowhere,” which after a haunting
intro track opens the record proper, is a cold rebuke of the same
futuristic urban lifestyle and atmosphere so many of us call home,
the same bleak yet awe-inspiring technotropolis that characterizes so
much of the LP's sonic ghost. Many of his tracks have romantic
inspirations. Uncaring city streets and roads in general are also
recurring themes. Vaughty's first full-length is full of poetry
bespeaking the pains and loves of the new millennium.
Additionally, Vaughty's LP boasts
excellent guest vocals by Kairit Saaremael and longtime collaborator
Jenny Palmer. It closes with a titanic cover of “Endless Road” by
the oft overlooked Dutch synthpop group, Time Bandits, originally
penned by Alides Hidding and included with the singer's personal
blessing.
At its heart, however, Vaughty's “Love
and Industry” is a dance record that belongs in the repertoire of
nightclub DJs everywhere, one which will surely inspire plenty of
“Who is this? What song was that?” Audiophiles much more at home
between their earbuds will likewise be enthusiastic to go around town
with the LP as their personal soundtrack. A limited edition vinyl has
been rumored, also.
In short, “Love and Industry” is an
electropop wonder every fan of the synth sound needs to experience.
Every track seems over too soon, every track lingers in the mind long
after having been heard. Every listen through justifies another press
of the 'repeat' button, just as Track 8 puts it: “Once Is Not
Enough.”
“Love and Industry” by Vaughty is
available worldwide now. Get in early, lovers of sound, of loud music
on night drives through towering cityscapes under the blue of
streetlamps. It's Vaughty Day.
-S. McCauley
Lead Press Release Writer
www.MondoTunes.com
“Love and Industry” by
Vaughty –
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