The masterminds of electronic dance music known as H2SO4 have released their new full-length album, “Under Control.” The record contains 11 original songs straight from the UK's digital dance music underground for a blend of electronica, techno and rock that explodes from subwoofers with a power that hasn't been heard since the industrial music scene. It has been released on the S16 independent music label. With elements of rock, punk, house, and much, much more, “Under Control” from H2SO4 has aggression, verve and soul in spades.
H2SO4 have been called “a band for the new dystopia,” their sound “post-apocalyptic.” A favorite rumor among fans once circulated that the trio met at a secret meeting for TNWOR, the New World Order Resistance. An old official bio from the band closes with the descriptive declaration: “In times of mass unemployment, ineffective policing and MPs' deciding to give themselves pay rises, H2SO4 aren’t here to simply distract or entertain; they’re here to take over.”
If this sounds severe, the truth is that the H2SO4's music sounds precisely so, but their revolution is much more danceable than one might detect from the above mission statement. Loaded with socially conscientious lyrics yet speaking often tongue-in-cheek, the group originally from Kent make it amusingly difficult to know when they're being facetious.
One description of their sound reads, “If there were ever an underground party taking place in the sewers of Orwell’s Nineteen Eighty-Four, H2SO4 would be the headliners – kicking off a musical rebellion while Winston Smith were having a not-so-nice time upstairs, peppered with sounds of totalitarian sirens and alarms.”
This is essentially the H2SO4 experience in a word, and the experience is good. H2SO4 being the chemical formula for sulfuric acid (historically known as oil of vitriol and as a chemical symbol of creativity) the band's music has been elsewhere described as “burning you so smoothly you may not be aware it's happening.”
True veterans of the UK underground, H2SO4 released their first official single in spring of 1998 when the European electronica scene was whirring at breakneck speeds. The track, “Little Soul,” was an instant radio favorite and by the year 2000 had broached international television. The limited release of the song led to its becoming a much sought after collector's item.
The debut album of H2SO4, “Machine-Turned Blues,” hit shelves in 1999 on the Recon music label. Its “Imitation Leather Jacket” single burned through DJ playlists all over England and received more than a thousand plays on American radio. The Gavin Alternative Juke Box Jury awarded it their No.1 position. This was followed by their sophomore record, the year 2000's “Glamtronica.” Numerous live performances commenced at home including a steady spot at Glastonbury, as well as in faraway locales like Chicago, Canada, and many more.
“Under Control” by H2SO4 is available online worldwide. Electronica fans should get in early on this one. Very early.
Lead Press Release Writer
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