New York City's one-stop-shop
creative audio agency known as Audio UX have released
their latest EP album, “Ethona.” The record has been proudly
published on the Audio User Experience LLC independent music label
without the direction of the corporate music industry. Danceable,
accessible, and both futuristic and contemporary at once, “Ethona”
showcases Audio UX as a music group for the new millennium.
Audio UX cite as main artistic
influences a varied kaleidoscope of acts including: Burial,
AraabMuzik, Weezer, Here We Go Magic, Radiohead, Kiasmos, Luke
Abbott, Michael Andrews, Rival Consoles, Nine Inch Nails, Arca, Cliff
Martinez, Julius Eastman, the Wu Tang Clan, and even Russian
classical composer Shostakovich.
The explanation for this disparate
array lies in the melange of imaginations at work in Audio UX.
“Each of our producers has a long
love affair with music,” Audio UX write. “From playing in bands,
to composing for films and producing for artists, our collective
musical journey informs everything we do.”
Audio UX take their collective
ingenuity and distill it in such a way as to produce multifaceted
tracks which put each member's sonic mind on display.
“A core component of our process is
collaboration,” write Audio UX. “All of our team members
contribute strategically and creatively in order to utilize our
collective skills to the fullest extent. So while one team member
might craft the core idea of a piece, usually we all take part.”
They also create tailor-made music for
entities wanting sounds to characterize their brands. For instance,
Audio UX crafted “Ethona” for the Ethona line of active wear for
women. As Audio UX put it, “The Ethona EP is a way for the Ethona
brand to interact with their audience through music.”
A link to the product line may be found at the official Audio UX website (see below).
A link to the product line may be found at the official Audio UX website (see below).
Audio UX have described themselves as
“a next-level team of NYC-based composers, producers and engineers,
and we've developed a completely new way of thinking about music and
sound for brands. We identify how people interact with your story and
turn those moments into emotionally charged memorable experiences.”
“Ethona” by Audio UX is available
from over 600 digital music stores online worldwide now.
-S. McCauley
Lead Press Release Writer
“Ethona” by Audio UX –
Official Website –
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