The singer and performer known as Dria
has released her latest EP, “Turn It Up.” The track has been
published on the 4-Sight Entertainment music label, originally famous
for inspiring records by such popular names as Jermaine Dupree, YMCMB
(Cash Money), Master P., and for beginning the career of such artists
as Usher. In addition to the considerable talents of Dria, the track
features performances by Lil Jose, Jeff Foxx, and M.C. A.D.E. Upbeat,
full of bass and groove, and above all, powerfully fun, “Turn It
Up” by Dria is one of the most intriguing new hip-hop tracks to
appear in recent years.
Dria cites as main artistic influences
such legends as Drake, Missy Elliot, Wale, Lauryn Hill, and M.C.
A.D.E., himself, who in addition to performing on the EP also happens
to be Dria's own father, son of 4-Sight Ent. founder Billy Hines.
Dria's sound on “Turn It Up” is natural, heavy-hitting and full
of youthful verve, everything fans of southern hip hop can want in a
party track.
Speaking of the message of her new EP,
Dria writes, “That everyone goes through life's trials and
tribulations, ups and downs, but no matter what you have been through
(or maybe still going through) just know that as long as you have
breath in your body, you can make your mark in life; hence, Dria can
still color the world.”
This is the optimism and joyful
strength with which listeners are first confronted upon hearing the
record. It is lighthearted, uplifting, action-packed and explosively
creative. Unlike much of the hurried and dispassionate urban
productions which are pushed out the factory door today, “Turn It
Up” is a modern masterpiece and reminder of the big, big sound
which made hip hop a notable genre to begin with more than 30 years
ago.
Particularly notable regarding the
release of Dria's “Turn It Up” is the involvement of Dria's
father, M.C. A.D.E. (M.C. Adrian Does Everything). Commonly credited
as the innovator of Miami bass music, his 1985 single, “Bass Rock
Express” is typically considered the first example of the popular
style. Scores of Miami-bass tracks have been produced since that
time, each of them borrowing from the original track by M.C. A.D.E.
The sudden, unannounced resurfacing of M.C. A.D.E. has made a media
ripple through hip-hop radio stations across America, giving “Turn
It Up” much well-deserved attention.
“Turn It Up” by Dria is available
online worldwide. Get in early, hip-hop fans.
-S. McCauley
Lead Press Release Writer
www.MondoTunes.com
“Turn It Up” by Dria –
http://www.amazon.com/Turn-Up-Bass-Mixx-EP/dp/B00ONK1444/
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