Rock musician Beej has released his first official single and video, “Livin Loco Motion”Rock musician Beej has released his first official single and video, “Livin Loco Motion.” The track is a Latin-flavored pop groove on the topic of living each moment to the fullest. It features Beej performing both lead vocals and guitar while backed by stylish organ chords, some sparingly played piano, and saxophones. Though Beej is a solo artist, the track is remarkably full-bodied without sounding overproduced in the slightest way, and is a legitimately fine example of the Spanish influence in modern pop and rock n’ roll.
Surprisingly, Beej himself is originally from the paper-milling countryside of Wisconsin, but the exotic tone of his single is proof of his current worldliness, which experience includes the faraway coast of San Francisco, and the even further-away Swiss city of Geneva. Geneva is where Beej became acquainted with the legendary Universal music genius, Yorgos Benardos, whose talent as an engineer and producer absolutely sparkles on “Livin Loco Motion.” Geneva is also where Beej has been writing lyrics for Warner Bros.’s Dania Gio between writing music for himself.
This particular song is of particular interest to Beej, whose personal philosophy revolves around living life with great deliberation. Regarding the lyrics to “Livin Loco Motion,” Beej says, “Livin Loco Motion is about seizing the day, being a bit crazy and not letting the moment blow you by. It’s about life and what you make of it now, not what you made it yesterday or what you’ll make of it tomorrow, because now is the only thing that’s actually real.”
The accompanying video showcases this belief in detail by telling the comical story of a masquerade party, at which party revelers get into a fistfight over costumes. The fight escalates until these unlikely warriors use jetpacks to escape earth’s atmosphere and continue their duel of dukes until one of them is hurled to the ground, leaving the other to return victorious to the burning ruins that remain of the party. This carpe-diem attitude is not all Beej wants to talk about in “Livin Loco Motion,” though.
“It’s also about standing up and dancing,” he says. “Sometimes that’s the only way to express what you feel inside. And it’s also a bit about some vague but deep feelings my brothers, sisters and I were trying to express as we lurched about on our instruments back in that snow-swept land [of Wisconsin]. To the outside world, it might have seemed like we were just banging on electric pots and pans and destroying the peace. But back there, back in our cement-walled basement, we were alive. And we were living in the now.”
Chances are, Beej will be rocking in the now for a long time.
Staff Press Release Writer
The single “Livin Loco Motion” is distributed globally by MondoTunes (www.MondoTunes.com) and is available at iTunes for convenient purchase and download
MondoTunes (www.mondotunes.com) supplies the largest music distribution in the world and provides upstream services for many major labels in search of breakout artists. While most independent distributors reach only 45-50 retailers despite charging needless monthly and yearly fees, MondoTunes reaches over 750 retailers and mobile partners in over 100 world regions without any monthly or yearly fees.
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