The singer and songwriter of
electronica music known as Aria Sappho has released her highly
awaited full-length debut album, “Protagonist.” The record has
been published on the Sapphic Records independent music label outside
the reach of the corporate music industry. In turns both shadowy and
beautiful, forceful and delicate, frost-flecked and warm with life at
once, the “Protagonist” LP is an arresting and elegant reminder
of the sheer power of electronica when wielded by a vocalist and
composer of Aria Sappho's high, high caliber.
Aria Sappho (often stylized as aRia
sappHo) cites as main artistic influences Sohn, Fever Ray, Imogen
Heap, and Susanne Sundfør. Her own sound takes cues from the
electronica genre of music to which these belong more than it
emulates any one of them in a particular way. Sappho's overall sonic
texture glows with a hue that is purely hers. This individualistic
quality is palpable, easily noted even in the record's cover art, so
much so that similarities between her “Protagonist” album and
work by, say, Banks, Björk or the Sneaker Pimps actually seems
coincidental more than intuitive.
Sappho's emphasis on the unique seems
not so much a conscious effort on the part of the artist as it does a
direct effect of the album's deeply personal nature. Since it
reflects Sappho, herself, rather than attempts to approximate a
particular mood, it cannot help but be radically distinctive.
“What inspired my songs is something
I only share with people face-to-face,” writes Sappho. “My
production style and expression has evolved and matured during the
time I have been working on [my album] and that can be heard clearly
if listening to the songs in the order I made them.”
By the same token, Aria Sappho doesn't
manipulate music to a mold she has in mind. She records her feelings
as they come to her and pens her lyrics in such a way as to convey
the truth without tipping her hand.
She writes of this: “I don't write
music for the sake of writing music, I do it because it's the only
way I feel that I can express myself freely. I use music as a way of
expressing my emotions (something I'm not at all good at in 'real
life'). If you knew what I'm actually talking about in my songs, it
gets way too personal, so the lyrics can always be interpreted in
more than one way.”
While Sappho admits that her “Protagonist” record is about “my life, my journey to becoming who I am today, and how I experience life and society,” she also makes it clear that “I don't want to put a message or meaning into people's mindset when they are listening to my music. It's about what they feel when they listen to it.”
“Protagonist” by Aria Sappho is
available online worldwide beginning 11 April 2015. Get in early.
Very early.
-S. McCauley
Lead Press Release Writer
www.MondoTunes.com
“Protagonist” by aRia
sappHo-
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