Anaheim, California's legendary Latin
American hip hop artists, the S.O.G. Crew, has released their newest
powerhouse single entitled “Got to Believe.”
Anaheim, California's legendary Latin
American hip hop artists, the S.O.G. Crew (short for Sons of God) has
released their newest powerhouse single entitled “Got to Believe.”
The single is an energetic, heart thumping tour de force of cutting
edge hip hop that showcases the band's optimism, humanism, social
awareness and spiritual tenacity. It features the hit lineup that has
made them extremely popular in the urban and gospel hip hop genres,
Dr. Robert “Battle Ax” Ornelas (MC/vocalist), Robert “Lil'
Battle Ax” Ornelas Jr. (MC/vocalist), and Krista “Luminous V”
Rocha (MC/vocalist). Front man Dr. Ornelas is also historically noted
for being the first Latin American from California to run for Vice
President of the United States as an American Independent Party
candidate.
Like many – though far from most –
rap artists, the S.O.G. Crew take their lyrics extremely seriously,
using them to broadcast their beliefs and values, as well as to
carefully sculpt their personae as musicians. “I'm from these
streets, too,” declares the single; “I feel your pain.” They
clearly and vociferously emphasize that they are on a musical mission
to uplift humankind. “I believe we can change our humanity,”
continue the lyrics from their newest release; “Gonna change the
whole world, baby, don't be mad at me.”
The S.O.G. Crew takes particular
interest in supporting their Latino culture and raising respect and
awareness for Latin American and Native American identity, also. “We
fight our glorious fight for our family,” the single goes. Their
online bio shows that they're very well respected by the Native
American Nation, among myriad other institutions: “They are
streetwise and know how to keep it clean, so the S.O.G. Crew is
invited to nightclubs, colleges, universities, high schools, prisons,
rehabs, project housing, and just about every Native American Indian
Tribe in the U.S.”
The S.O.G. have been active since the
nineteen nineties as important representatives of Latino and
Christian culture in the hip hop music genre. Their third full length
record, “Where Legends Are Born” was released on Executive
Universal Music Group in March of 2011, and they have toured this
album in the continental United States, Hawaii, Alaska, and Mexico.
The artists have called their genre
“cause music,” and this moniker is more than somewhat
appropriate. “It is more than music,” they write. “It’s a
message of hope, encouragement and influence.”
The S.O.G.'s single, “Got to Believe”
is available online everywhere.
-S. McCauley
Staff Press Release Writer
MondoTunes
The single “Got to Believe”
is distributed globally by MondoTunes (www.MondoTunes.com)
and is available at iTunes for convenient purchase and download
MondoTunes
(www.mondotunes.com)
supplies the largest music distribution in the world and provides
upstream services for many major labels in search of breakout
artists. While most independent distributors reach only 45-50
retailers despite charging needless monthly and yearly fees,
MondoTunes reaches over 750 retailers and mobile partners in over 100
world regions without any monthly or yearly fees.
ARTIST
CONTACT INFO:
sogmedia@aol.com
website -
www.sogcrew.com
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