FOR IMMEDIATE RELEASE –
The musical crew from New York City
known as Orquesta SCC have released their new salsa LP record album,
titled, “Renacimiento.” It is comprised of 11 original tracks for
an approximate total listening time of 50 minutes. It has been
released on the Salsa Dura record label. A return to the golden age
of Latin sound with the addition of social awareness and artistic
humanism, Orquesta SCC's “Renacimiento” has been received with
widespread critical and fan acclaim.
The word “Renacimiento” means both
'rebirth' and 'Renaissance,' both of which are fitting descriptors
for the musical art that is Orquesta SCC. Orquesta SCC, whose acronym
stands for Salsa Con Conciencia (salsa music with conscience) have
made it their mission to make music that benefits society in more
ways than sound alone can achieve.
Having been asked to describe the themes of “Renacimiento,” Orquesta SCC writes, “[Our theme is] the rebirth of hardcore salsa music with a socially uplifting message, and party music to dance to, too.”
They cite as main artistic influences
such legends of the ritmo Latino as the Fania All-Stars, Eddie
Palmieri, Hector Lavoe, Willie Colon, Ray Barretto, Tite Curet, and
Ruben Blades.
Orquesta (orchestra) SCC are made up of
11 pieces, making them a modern big band by contemporary standards.
They are well known and respected for shunning the traditional
suit-and-tie uniform of former-day salsa players, as well as for
breaking from many unnecessary traditions in order to recreate the
genuine Latin style and sound in a manner that befits the modern era
of music. A key component to this new, cutting-edge mode is their
attention to lyrical themes, which often deal with the issues and
complexities of modern society.
The most immediately striking
characteristic of Orquesta SCC's “Renacimiento,” however, is the
high-energy, old-school sound that the band has brought to the
record.
“They are going back to the more
eclectic period when salsa was street music, playing with spirit and
integrity,” says Grammy-Award Winning music producer, Aaron
Levinson.
Musician, journalist and radio
personality Franky Gee writes, “[Orquesta SCC] entices the dancer
and the non-dancer alike, emanating a hypnotic rhythm that evokes the
crowd to participate in the festivities.”
“Renacimiento” by Orquesta SCC is
available online worldwide.
-S. McCauley
Staff Press Release Writer
MondoTunes
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