FOR IMMEDIATE RELEASE –
(The official video may be viewed here.)
Sha Dra (pronounced Shah-Drah) is the abbreviated name of Shaman Dragon, written 玄武 in Kanji. Sha Dra composes hip-hop back beats for urban poetry he writes and raps, himself. A skilled artist in many different mediums, he is also the producer of his own, popular music videos which garner hundreds of views on the Internet each month.
Sha Dra ELAV8's style of music eschews
unnecessary ornamentation in favor of straightforward delivery,
no-frills production value, and a heavy emphasis on wordplay. His
lyrics, suitably, are extremely well orchestrated for maximum effect
in terms of both rhythm and meaning. They are often explicit and
always intelligent. Being a person of mixed heritage dividing his
time between Taiwan and Houston, TX, his themes tend toward the
socially conscientious, revolving around the concepts of identity,
self-awareness and self-actualization.
The title and chorus refrains for his
new single, “Moccasins,” comes from a proverb often attributed to
Native American tradition: “You don't know a man 'til you've walked
two moons in his moccasins.”
Sha Dra writes of his impetus for
writing “Moccasins” with the modest good nature that is part of
his characteristic tone.
“Basically, don’t judge people by
their appearance, because appearances can be deceiving. People should
feel free to be as weird or different as they walk, because there’s
really no such thing as normal.”
This seemingly innate grasp of human
nature, mixed with a stoic sort of compassion, runs through all of
Sha's material and suggests an uncommon understanding of himself.
“I’m about as weird as it gets,”
he writes.
Sha Dra ELAV8 cites as main artistic
influences the Beatles, the Doors, Outkast, and UGK.
“Moccasins” by Sha Dra ELAV8 is
available online worldwide beginning 5 December 2013. Get in early.
-S. McCauley
Staff Press Release Writer
MondoTunes
The single “Moccasins” is
distributed globally by MondoTunes (www.MondoTunes.com)
and is available at iTunes for convenient purchase and download
MondoTunes
(www.mondotunes.com)
supplies the largest music distribution in the world and provides
upstream services for many major labels in search of breakout
artists. While most independent distributors reach only 45-50
retailers despite charging needless monthly and yearly fees,
MondoTunes reaches over 750 retailers and mobile partners in over 100
world regions without any monthly or yearly fees.
ARTIST CONTACT INFO:
Twitter -
@shaman_dragon
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