Monday, March 4, 2013

Technique releases new LP “Memorizer”

The synth-pop music artists known as Technique have released their latest LP record, “Memorizer.” The album contains 13 original tracks spanning an entire hour's worth of listening, making it not only a groundbreaking release for Technique, but also a broad enough collection of their material to give new fans fairly extensive exposure. The record employs synthesizers and electronic beats to deliver the same dance-floor friendly experience that was ubiquitous on FM radio during the late eighties and early nineties, and because of which the term “alternative music” was originally coined.

“Memorizer”'s 13 tracks are each a solid composition in their own right. The album's general groove and beat is suitable for casual listening, bouts of dancing, long day or night drives, and more-or-less any circumstance one could imagine. It sounds every bit as good as the singles from the subgenre's progenitors, and manages to have a surprising amount of variety, something at which the artists of the early nineties were not always successful.

“We tried to create an atmosphere of the origins of synthpop,” Technique writes, laying out the following list describing their idea of said origins, their own sequence here preserved: Depeche Mode; New Order; Kraftwerk; Pet Shop Boys. This combination produces an amalgam that one might expect, but not expect to hear in such quality. Technique's vocals are like the hybrid of DM and New Order, exactly in between and with the same dark timbre.

The annoying error many music fans will make in hearing Technique's new record is in calling their album “retro.” Although this is a fitting adjective in the sense that their music harkens to a sound first tempered more than 20 years ago, it deserves to be called “retro” no more than does the work of Florence and the Machine, who are essentially matching the mood and style of late eighties, early nineties band Siouxsie and the Banshees. Technique's new LP very much deserves a spot of its own among any music fan's collection, and if it happens to get filed elbow-to-elbow beside “Violator” and “Computer World,” chances are Technique will be well-pleased with such a situation.

-S. McCauley
Staff Press Release Writer

The LP “Memorizer” is distributed globally by MondoTunes ( and is available at iTunes for convenient purchase and download

MondoTunes ( supplies the largest music distribution in the world and provides upstream services for many major labels in search of breakout artists. While most independent distributors reach only 45-50 retailers despite charging needless monthly and yearly fees, MondoTunes reaches over 750 retailers and mobile partners in over 100 world regions without any monthly or yearly fees.


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