The synth-pop music artists known as
Technique have released their latest LP record, “Memorizer.” The
album contains 13 original tracks spanning an entire hour's worth of
listening, making it not only a groundbreaking release for Technique,
but also a broad enough collection of their material to give new fans
fairly extensive exposure. The record employs synthesizers and
electronic beats to deliver the same dance-floor friendly experience
that was ubiquitous on FM radio during the late eighties and early
nineties, and because of which the term “alternative music” was
originally coined.
“Memorizer”'s 13 tracks are each a
solid composition in their own right. The album's general groove and
beat is suitable for casual listening, bouts of dancing, long day or
night drives, and more-or-less any circumstance one could imagine. It
sounds every bit as good as the singles from the subgenre's
progenitors, and manages to have a surprising amount of variety,
something at which the artists of the early nineties were not always
successful.
“We tried to create an atmosphere of
the origins of synthpop,” Technique writes, laying out the
following list describing their idea of said origins, their own
sequence here preserved: Depeche Mode; New Order; Kraftwerk; Pet Shop
Boys. This combination produces an amalgam that one might expect, but
not expect to hear in such quality. Technique's vocals are like the
hybrid of DM and New Order, exactly in between and with the same dark
timbre.
The annoying error many music fans will
make in hearing Technique's new record is in calling their album
“retro.” Although this is a fitting adjective in the sense that
their music harkens to a sound first tempered more than 20 years ago,
it deserves to be called “retro” no more than does the work of
Florence and the Machine, who are essentially matching the mood and
style of late eighties, early nineties band Siouxsie and the
Banshees. Technique's new LP very much deserves a spot of its own
among any music fan's collection, and if it happens to get filed
elbow-to-elbow beside “Violator” and “Computer World,”
chances are Technique will be well-pleased with such a situation.
-S. McCauley
Staff Press Release Writer
MondoTunes
The LP “Memorizer” is
distributed globally by MondoTunes (www.MondoTunes.com)
and is available at iTunes for convenient purchase and download
MondoTunes
(www.mondotunes.com)
supplies the largest music distribution in the world and provides
upstream services for many major labels in search of breakout
artists. While most independent distributors reach only 45-50
retailers despite charging needless monthly and yearly fees,
MondoTunes reaches over 750 retailers and mobile partners in over 100
world regions without any monthly or yearly fees.
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