New Zealand rap artist The Rhymestone
Cowboy has released his newest and principal album, “Number 8's My
Mate Bro.” The LP contains 11 original tracks for a total of 43
minutes' worth of playing time. The Rhymestone Cowboy's “Number 8's
My Mate Bro” serves as a proper introduction for music fans to this
astoundingly talented, inimitably unique rap artist who was raised as
a farmer and is a longtime, professional tamer of wild horses. He is
literally the genuine article of contemporary cowboy, and is
well-noted for performing live from the saddle atop his noble steed
at local indoor venues, such as bars.
The selections from “Number 8's My
Mate Bro” supply much more variety in composition than a typical
hip-hop album. Some of them feel as urban and inspired by the
“gangsta” sound as artists from the South-Central area of Los
Angeles, the sound of others bearing many similarities to late disco
with a rapper for a frontman, the overall effect of these being
comparable to Warren G's “Regulators.” One track even comes
surprisingly near to a western folk ballad, complete with a lazy
banjo keeping melody.
The Cowboy's rhythm and tone are
usually very direct and aggressive, in the same tradition of the
style popularized by frequent collaborators Jay-Z and his longtime
friend, the late Big L. This overtone of independence,
ultra-confidence and absolute fearlessness in his delivery is
balanced by a sense of irony in his excellent diction, and a constant
aura of wit and good humor. An omnipresent intelligence in
Rhymestone's writing, however, marked in his flow by sudden bursts of
syncopated phrasing that he can turn on a dime and manipulate with
the mental alacrity of a fighter pilot, places him in a department
reserved for more eloquent rap authorities, such as Tupac Shakur and
Eminem. The Rhymestone Cowboy's musical ear and penchant for mixing
western themes, too, has much in common with the untouchable rapper
and musician, Beck.
“Number 8's My Mate Bro” has a
warm, friendly mood to it that is both inviting and brotherly without
sounding tender, an effect that would be impossible to manufacture if
it were inauthentic. It additionally has a message for its hearers
that is as empowering to hear as it is fun to listen to.
“Live a good life,” writes the
Rhymestone Cowboy, “and do whatever it is that makes you feel like
a giant of your kingdom. Enjoy friends and family, be yourself, and
hold no worries.” The final piece of advice from the artist sums up
his own individualistic nature: “Do what you do, have fun, follow
your goals, and keep on keeping on.”
“Number 8's My Mate Bro” is
available everywhere online beginning 12 March 2013.
-S. McCauley
Staff Press Release Writer
MondoTunes
The LP “Number 8's My Mate
Bro” is distributed globally by MondoTunes (www.MondoTunes.com)
and is available at iTunes for convenient purchase and download
MondoTunes
(www.mondotunes.com)
supplies the largest music distribution in the world and provides
upstream services for many major labels in search of breakout
artists. While most independent distributors reach only 45-50
retailers despite charging needless monthly and yearly fees,
MondoTunes reaches over 750 retailers and mobile partners in over 100
world regions without any monthly or yearly fees.
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