FOR IMMEDIATE RELEASE –
The band known as Shoka has released
their highly anticipated new single, “Purple Skies,” to the
delight of fans everywhere. As a surprise added bonus, this debut
flagship single has also been released with a corresponding official
music video. Both are available for public enjoyment online
worldwide. A
positive, upbeat and vivacious song
full of joie de vivre and fun, “Purple Skies” introduces this
well-kept secret from the United Kingdom as one of this year's most
talented upcoming acts in any genre.
Shoka (often stylized as Shōka) are
mainly comprised of a young duo who describe their band on their
official website in a few concise words.
“Shōka is a music project set up by
Ed Taylor and Kirstie Baxter,” it reads. “We are based in North
East England and have been writing and recording a range of songs for
our own personal fulfillment and enjoyment. We hope others will enjoy
it too! :)”
Listeners are likely to note Baxter's
gorgeous voice, bedecked in natural, warm trills and happy scales
first, followed by the earnest and groovy guitar playing of Taylor,
whose style on “Purple Skies” is pared down to a tasteful rhythm
with a minimum of ostentation. The flavor of their song is sunny and
a little tropical, easy to imagine being played on steel drums in a
calypso number; though it also boasts a good number of extremely
well-orchestrated horns and other instruments, and has jazz and soul
elements as well. As a result, the song is filled with vibrant motion
that makes it amusingly difficult to stay seated while listening.
Speaking of these various traits, Shoka
writes,
“With broad influences we aim for all
our songs to have some unique element and to be honest and carry
sentiment.”
Indeed, there are few phrases that
characterize Shoka's “Purple Skies” so well as 'unique, honest
and sentimental' describes them, which is good for music fans
everywhere as it seems certain this will not be the last the world
hears of Shoka.
“We'll be releasing new material
periodically,” they promise on their website, “so if you like us
please follow us on Facebook or Twitter!”
“Purple Skies” and its official
music video are available online worldwide.
-S. McCauley
Staff Press Release Writer
MondoTunes
The single “Purple Skies”
is distributed globally by MondoTunes (www.MondoTunes.com)
and is available at iTunes for convenient purchase and download
MondoTunes
(www.mondotunes.com)
supplies the largest music distribution in the world and provides
upstream services for many major labels in search of breakout
artists. While most independent distributors reach only 45-50
retailers despite charging needless monthly and yearly fees,
MondoTunes reaches over 750 retailers and mobile partners in over 100
world regions without any monthly or yearly fees.
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